The market for frozen foods is a growth market with a turnover of more than 12 billion EUr in Germany (2012). The above average growth of the past twenty years and the continued upward trend have their origin in social change. On the one hand, the number of single person households keeps growing and with this the need for easy subdivision into portions and simple flood preservation. On the other hand, our performance oriented society has developed a greater demand for quality food. Today's frozen products are quality goods that are rich in nutrients, always fresh and score with fast and easy cooking. On top of this, this trend is accentuated by the widely accepted convenience concept.
The following figures provide evidence for this trend: