The market for frozen foods continues to expand

The market for frozen foods is a growth market with a turnover of more than 12 billion EUr in Germany (2012). The above average growth of the past twenty years and the continued upward trend have their origin in social change. On the one hand, the number of single person households keeps growing and with this the need for easy subdivision into portions and simple flood preservation. On the other hand, our performance oriented society has developed a greater demand for quality food. Today's frozen products are quality goods that are rich in nutrients, always fresh and score with fast and easy cooking. On top of this, this trend is accentuated by the widely accepted convenience concept.

The following figures provide evidence for this trend:

  • The per capita consumption of frozen foods continues to grow
  • Turnover has almost tripled in ten years
Per capita consumption
Frozen food market in Germany 1992 - 2012 (in kg, without ice cream)
Source: Deutsches Tiefkühlinstitut e.V.
Development of sales/turnover
Frozen food market in Germany 1992 - 2012
Source: Deutsches Tiefkühlinstitut e.V.

Implications of this trend

  • Rising need for cost-intensive cold stores
  • Escalating energy costs
  • Growing operating costs in the cold store sector (energy costs account for 25 % of the operating costs)
  • Increasing margin pressure in the frozen food sector

Logistics requirements

  • Storage solutions need to be compact in size to allow optimum utilisation of the cold store volume
  • Semi-automated storage solutions to reduce cost-intensive manual labour in deep-freeze environments
  • Warehouse and picking facilities must be fully functioning in cold temperatures

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