In the past years, the food trade recorded considerable changes affecting all sectors of the industry and all food groups. It is expected that these trends will continue. While demand for meat, sugar and alcoholic beverages is steadily reducing, there is a rising demand for fruit, vegetables and cereals.
At the same time, product categories that represent a cross section of all food groups such as convenience products, functional food, novel food, genetically modified, exotic as well as ecologically and regionally grown foods gain increasing importance. This enormous diversification entails the need for substantial modifications in the structure of food supply on the one hand and cause consumers to change their behaviour on the other hand.
An average household buys convenience goods some 190 times a year. With every purchase, the consumer decides whether to buy a trade or a manufacturer's brand, a product in the premium price segment or the market introduction price segment, a full fat or reduced fat product. Consumers also like to choose between various packaging sizes. In short, they want to find the product that suits their life style, eating habits and mood.